Advanced Analytics

A Vision/Mission Statement is what guides your company and allows it to reach its desired goals and objectives. This statement provides your company with a path to follow and helps the business define its purpose. This statement is more meaningful and should not be neglected, as a well-thought-out mission/vision statement highlights the company’s purpose, goals, and values.

The Vision/Mission Statement is usually established and agreed upon by top-level managers who expect its implementation by lower-level management and employees. Shorter, more precise, statements are produced across various departments.

The development process requires managers to:

  • Have a clear idea of the culture, values, and strategy within the organization.
  • Address and align its vision and mission to key stakeholders.
  • Ensure that objectives are measurable, approaches are actionable, visions are achievable.
  • Communicate the message using clear, simple and precise language.
  • Develop buy-in and support throughout the organization.

Mission and Vision Statements are commonly used to:

  • Guide management thinking on strategic issues, especially during times of significant change.
  • Define performance standards and help develop a written-out protocol for the organization to follow.
  • Inspire employees to work more productively by providing focus and common goals.
  • Guide employee decision-making.
  • Help establish a framework for ethical behavior.

Maintaining a vision and mission statements current is key for congruency and alignment in organizations. Moreover, advancing vison and mission statements through an inclusive process, can align the organization with your mission and doing so in advance, helps accelerate change management programs.

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