This management tool is used to measure how involved and satisfied employees are with their work and with the organization. This ensures that the employee’s well-being is always up to standard and that customer loyalty and business performance are constantly improving. Furthermore, this survey is a good indicator of how attached employees are to their jobs, colleagues, and organizations, and it aids in determining employees who are willing to go beyond their basic job duties. This also helps determine what factors will reduce employee retention and improve employee satisfaction and loyalty. This is very similar to customer engagement and is usually measured in the same way.